TikTok is introducing a new feature that allows them to reduce the quantity of AI-created videos appearing in their timelines. This initiative comes as the platform revealed that it now features in excess of 1 billion content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a widespread rollout. This advancement aligns with a increase in content created by AI, driven by new video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the fastest-growing channels on a popular video site exclusively feature clips produced artificially. A considerable share of this output is deemed low-quality AI content, a phrase for substandard, factory-style content that is frequently nonsensical or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, from computer-generated images to science explainers, and we want to give people the power to increase or decrease of that, according to their own likes,” commented a spokesperson.
AI on the Platform
The platform disclosed that there are currently 1.3bn videos on its app identified as AI-generated. Collectively, more than 100 m pieces of content are added to the app daily, making AI content a limited percentage of its overall inventory.
User Control Features
Viewers will be able to reduce or increase the level of artificial media they watch by using the “manage topic” setting in the application and selecting AI-made media. Additional categories that currently be adjusted under the filter encompass current affairs, fashion, cosmetics, and movement.
Platform Guidelines
Its rules mandate content makers to identify convincing artificially created content, and it forbids malicious deepfakes of celebrities or emergencies. Any believable AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the app will from now on add an “AI-made” tag to content created with its built-in AI features, or detected by an collaborative effort for identifying artificial media. This action is aimed to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2m AI literacy fund for professionals and groups to create informative material about ethical AI use. This initiative will assist charitable organizations dedicated to training computer science.
Content Safety Approach
TikTok has supported its safety measures, following discussion over plans to lay off a large number of content moderators in the UK. TikTok is planning to eliminate a significant number of roles in its content moderation team in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.
A company official stated that people-led review would still have a role, but artificial intelligence can safeguard staff by eliminating the most harmful content prior to it is viewed by humans. TikTok reported a significant reduction in disturbing and violent content seen by safety staff over the last 12 months due to the use of its automated systems.
It is vital to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is where a extensive automated help is making a difference work at speed.”
